Hi! My Name is Melanie Baxter
Marketing & Social Media
Oil & Gas
With 15+ years in social media marketing, I specialize in strategy and content for the oil and gas industry—onshore, offshore, and globally. I’ve led digital efforts for major E&P companies and industry events, creating campaigns that connect, perform, and drive results.
Social Media Marketing
Let me manage and grow your brand’s online presence with targeted social media strategies that connect with industry audiences and showcase your expertise.
Content Creation Photo & Video
I provide high-quality, on-location (or remotely) photo and video content that captures the real work and people behind your operations—perfect for marketing, recruiting, and storytelling.
Website & Branding
I design professional websites and branding materials that reflect your company’s identity and build trust within the oil and gas sector.
Event & Full Service Marketing
I offer end-to-end event and full-service marketing support—from planning and promotion to on-site content and post-event strategy—ensuring your brand stands out at every stage.
Experience and Connections You Need in Oil & Gas Marketing
more about me
With a deep-rooted passion for the oil and gas industry, I bring firsthand knowledge of the field—from the rig to the boardroom. I understand the language, the audience, and the unique challenges energy companies face, which is why it’s so important to have someone managing your marketing and social media who truly gets it. When you work with me, you’re not just hiring a marketer—you’re partnering with someone who lives and breathes the industry and knows how to tell your story with authenticity and impact.
15+
Years of experience
Work Experience
Proven Marketing Expertise in the Oil & Gas Industry
The Pipeline Life
2024 – Present
Full Marketing, Branding, and Social Media Marketing
Driving strategy and growth for The Pipeline Life, a leading industry lifestyle brand known for its exceptional rise in reach and engagement.
Oil & Gas – Events
Client: 2023 – Present
Social Media Management & Graphic Design
Managing social media, designing impactful visuals, and conducting live event interviews for leading oil & gas events to drive engagement and elevate brand presence.
Oil & Gas – E&P
Client: 2021 – Present
Communications, Social Media Management & Graphic Design
Delivering strategic social media and design for oil & gas (E&P), highlighting sustainability, thought leadership, social responsibility, and risk awareness across every platform.
Featured Projects
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“Partnering with Melanie was one of the best moves I’ve made for my brand. She knew exactly how to showcase my work as a welder and helped me land partnerships I never thought possible. Her marketing skills and industry connections are next level.”
– Pipeline Welder & Influencer –
Client Reviews
What Industry Leaders Are Saying
“Melanie’s expertise in oil and gas marketing is unmatched. She understands the technical side of our work and knows exactly how to communicate it effectively to the right audience. Thanks to her, our social media presence has never been stronger.”
Jason Reed
Director of Communications
Oil & Gas Company
“From live event coverage to branded content creation, Melanie delivers flawless execution every time. Her deep industry knowledge makes collaboration seamless, and her creativity brings our brand to life in ways we couldn’t have imagined.”
Laura Bennett
Marketing Manager
Drilling Company
“Working with Melanie has completely transformed the way we approach marketing. She’s not just a service provider—she’s a strategic partner who understands the oil and gas world inside and out, especially when it comes to ESG messaging and risk communication.”
Carlos Mendoza
VP Operations
Oil & Gas Company
Let’s Build Your Brand Together
Strategic. Authentic. Built for the Oil & Gas Industry.